Insights
Perspectives on technology,
product, and business
Practical thinking from the work we do. No fluff, no thought leadership for the sake of it: just what we've learned building products and solving problems for real businesses.
Technology Strategy
March 2026
What AI actually delivers for SMEs in 2026
Separating genuine productivity gains from the hype cycle. Where AI creates measurable value for businesses under 50 people, and where it's still just noise.
Read article
Case Study
February 2026
From idea to product: how we built Planiit
The full story of taking a gifting platform from market research to live transactions. Decisions, mistakes, and what we'd do differently.
Read case study
Infrastructure
Coming soon
The real cost of platform lock-in
Why owning your infrastructure matters more than convenience, and what it actually costs to migrate when you need to.